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Eight tips for corporate blogging
So you understand that a blog is a social media hub? That it’s a great way to have a human voice and face instead of a corporate building? You want to start a company blog? Here are some tips to help...
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Marketing Executives: We Don’t Use Social Media Effectively
I can jump into a pool and do the butterfly stroke, but I can be pretty sure I’m not doing it right. I may be in there thrashing away, but good intentions never spared anyone from drowning. That might...
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B2B marketers: give us inbound, social, e-mail, marketing automation and content
People have more control over how they communicate, look for information and win advice during the buying process and over the choice of interaction channels to do so. Although there are differences...
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comScore: shift from web-based to mobile e-mail shows need of cross-channel...
Traffic to web-based e-mail services has dropped in the past year, down 6% from 153 million in November 2010 compared to a year ago, while people accessing e-mail on mobile devices has risen 36% to 70...
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Marketers don’t think high of social networks for branding and sales leads
“It seems we're always in transition and that it's more about trends than it is about what's meaningful.”– Marlee Matlin That insightful quote may well sum up how a lot of marketing people are feeling...
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Tips to make your e-mail marketing more human
Chris Donald of the Inbox Group posted this week at OnlyInfluencers.com with some basic tips on making your online marketing more human. It’s a nice post full of common sense e-mail marketing tips...
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Are you a talkable brand? Deeds speak!
It seems to me a mixed blessing when a new way of thinking begins to percolate within the collective consciousness. It’s good the message is getting through, but you fear it might be corrupted with...
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The empowered cross-channel consumer dislikes dynamic pricing practices
According to a report from ForeSEE Results, online retailers shouldn’t be getting too smug when it comes to grading themselves on their service to online shoppers. The ForeSEE Results report cites...
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